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NIRI Chapter Provides Sponsorship Opportunities to Qualified Members

June 14, 2015

An experienced corporate communications executive, John Cummings is a principal at Simplicity Communications. John Cummings previously served as president of the National Investor Relations Institute, Rocky Mountain Chapter. The chapter aims to advance the field of investor relations through programming and networking.

Investor relations straddles the worlds of finance and corporate communications. Investor relations officers play a key role in brand positioning with the investment community. Successful companies engage their investment audiences by delivering strong brand positioning with credible and consistent messaging. Brand positioning helps investor relations officers get their story out to target audiences.

The role of the investor relations officer (IRO) has changed signficantly over the past 25 years. Historically the investor relations role involved communications and public relations. Today the modern IRO enjoys a seat at the table with the executive suite in areas including strategic and business planning, regulatory compliance, and corporate sustainability and development.

John Cummings is a former investor relations and corporate communications officer that uses his deep industry insight to fuse investor relations with brand positioning and business sustainability.

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